Horror films continue to be a great source of revenue for the movie business. They can be made for little money and tend to rake in a profit regardless if they’re even any good. Slasher, gorno and found footage films have all enjoyed their time at the box office until the particular sub-genre is beaten to death, usually by the film’s own sequels (today Saw, tomorrow Paranormal Activity).
In 2012 the atmospheric horror has had a good run. Recent films such as The Pact and The Possession have adapted the suspense and mystery normally utilised in found footage films. Mysteries are unravelled and the audience is invited to be scared rather than revolted by what’s on screen.
Sinister is the latest film intended to inflict genuine fear onto the audience as opposed to making them feel sick through graphic imagery.